Articles

I occasionally write about the intersection of media, advertising, and entertainment where business strategy meets cultural impact on LinkedIn.

My focus includes the evolution of streaming, retail media, brand marketing, and the shifting economics of content. Drawing from my experience in media, product strategy, and brand development, I explore how companies navigate growth, monetization, and audience engagement in an increasingly fragmented landscape.

Why Brands Should Think in “Spectrum-Based Content”As streaming platforms battle for attention and loyalty, a quiet category of content is winning, quietly. It’s not a prestige drama.

The Streaming Horizon: Where Audiences Are Taking the Market in 2025 and BeyondThe New Viewing Paradigm As we move through the first quarter of 2025 the streaming landscape is no longer just reshaping, it's completely redefining how we conceptualize entertainment. The current market numbers (YouTube at 11.

The Power of Curation: Winning in a World Drowning in ContentThe recent Barnes & Noble, Inc. and A24 partnership is a perfect example of what it looks like when brands choose to drive cultural capital rather than chase algorithms.

The Reality of a Media Landscape Without the Cable Bundle Paramount and Warner Bros. Discovery: Cable Write-Downs and the Streaming Revolution Last week, Paramount and Warner Bros.

How to Succeed in Business Without Really Dying Horror films are like that weird kid in high school who spent way too much time drawing satanic monsters in their notebook - everyone thought they were strange, but now they're a successful artist while the popular kids are still peaking at their junior prom photos. In Hollywood's high-stakes casino

From Predictions to Preparation: Navigating the Media Landscape in 2025The end of each year brings a flood of predictions, each proclaiming what the future holds: AI will revolutionize everything! The metaverse is either thriving or already a relic! Streaming is consolidating, or fragmenting! The allure of making such bold claims is irresistible, born out of a mix of h

The Future of Cultural Capital: Building Brands That Drive Algorithms Not Feed ThemIn today’s algorithm-driven world, brands and creators find themselves chasing trends dictated by engagement feeds. The pursuit of fleeting viral moments and short-term sales has taken precedence over cultivating deep emotional connections.

Unlocking Creativity Across Industries: The Enduring Relevance of Rick Rubin's “The Creative ActI spend lots of time on calls with people across a number of different fields and one book that I often see, if I get a glimpse of their bookshelf, is Rick Rubin’s The Creative Act. The book came out almost two years ago and I hear about it more now than I did around the release in January of 2023.

Divergent Paths: Independent Studios Redefining Audience Connection and MonetizationIn an era of media consolidation and streaming wars, a select group of independent studios are carving out their own paths to success. 50 Cent, Tyler Perry, A24 , and Steve Rinella's MeatEater, Inc.

The Rise of Retail Media and Its Impact on Brand Building As retail media networks like Amazon Ads , Walmart Connect, and Roundel by Target increasingly dominate the advertising ecosystem, they are pulling substantial revenue away from independent media outlets and video streaming platforms as the cable bundle unwinds. Brands are flocking to these networks

The Hidden Moat: How Early Customer Acquisition Shaped Industry Leaders in Video Streaming and Sports BettingIn many sectors, companies that are first to market and successfully attract and retain customers typically become industry leaders. In the modern entertainment and media landscape where this phenomenon is particularly evident are subscription video streaming and online sports betting.

The Accelerating Hype Cycle: From Tech Busts to Transformative InnovationsIn today's rapid fire information ecosystem, the journey from "next big thing" to "old news" seems to happen in the blink of an eye. The hype cycle - that rollercoaster ride from peak excitement to disillusionment and eventual practical use - is compressing rapidly.

Leonardo da Vinci: A Timeless Polymath and Inspiration for the Age of AIKen Burns’ latest documentary on Leonardo da Vinci, co-directed with his daughter Sarah Burns and son in law David McMahon, is an inspiring deep dive into the mind of one of history’s most extraordinary polymaths. It reveals da Vinci not only as a brilliant artist but also as a scientist, engineer,

The End of the Advertising Leasing Era: Why Brands Are Becoming Media CompaniesIn the traditional advertising model, brands have essentially been "leasing" access to audiences from media companies. Just as a car lease requires ongoing monthly payments without building equity, conventional advertising demands perpetual spending on impressions without creating lasting media asse

The Great Fragmentation: The New Reality of Media EconomicsThe media landscape is undergoing its most significant transformation since the rise of social platforms and subscription streaming services. While the last decade saw content discovery shift from broadcast scheduling to algorithmic recommendations, we're now entering an era where AI will fundamenta

The Case for Data Nutrition Labels: Empowering Consumers in the Age of Big DataIn 2006, British mathematician Clive Humby famously stated that “data is the new oil.” Today, data fuels much of our modern conveniences and finances valuable services like mapping apps, yet consumers remain largely unaware of how their information is collected, used, and traded.

How Video Killed the Audio Stars: The Rise of YouTube as the Podcast KingYouTube has emerged as an unexpected powerhouse in the world of podcasting, challenging leading distribution platforms like Apple and Spotify for Podcasters, even competing with cable news networks. This shift represents a significant change in how people consume long-form content and stay informed

The Age of Individual Reality: When AI and VR Personalization ConvergeThe debut of Meta's Orion glasses marks a turning point in personal computing, shifting from user-controlled devices like smartphones and laptops to wearable technology that proactively guides our experiences. For the first time, we seem close to a device with potential for wide consumer adoption.

The Evolution of the Sports Documentary and Impact on the Media EcosystemSports documentaries have emerged as a crucial component in enhancing the value of live sports rights, which is the glue that holds together the traditional cable bundle as it enters the bottom of the ninth. Over the past few decades, these compelling narratives have evolved from niche productions t

Betting on the Future: How Polymarket's Real-Money Approach Could Reshape Election AnalysisThe River vs The Village Nate Silver gained national fame in 2008 by accurately predicting the presidential election outcomes in 49 of the 50 states. Following the innovative "Moneyball" approach to election forecasting, a new wave of political prediction has arisen, driven by the real-time insights

Spotify’s Video Strategy: Building a Future Beyond StreamingSpotify for Creators’s recent video announcement is not just about playing catch-up with YouTube or competing with Netflix . Instead, it signals a far bigger opportunity: the creation of a fully integrated platform for cultural commerce.

From Chaos to Organized Complexity: The Evolution of Unscripted MediaChaos theory is a branch of mathematics and science that studies complex systems that are highly sensitive to initial conditions. This sensitivity, often called the “butterfly effect,” means that small changes in the starting point of a system can lead to vastly different outcomes, making long-term

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