Rob Sheard builds creator-led IP, brand strategy, and original media franchises. Twenty years moving ideas from concept to pilot to series to exit, across YouTube, broadcast, streaming, and film.

He led brand and marketing for kitchen appliance maker Breville in North America for over a decade. There he built one of the first branded YouTube channels in 2006 and grew it past 300 episodes and 75 million views. He developed and financed Anthony Bourdain's The Mind of a Chef, a multiple Emmy and James Beard winner that proved brand-financed content could stand as a credible category. The business grew to a market cap of over $1.5B during his tenure.

He then joined Zero Point Zero Production, leading original IP development and marketing. He built the strategic partnership with Volpi Foods, an in-house agency that helped drive a 10X valuation to $800M. He scaled MeatEater with Steven Rinella into a cross-platform franchise sold to The Chernin Group.

Through Sheard Media, he develops brand positioning, formats, audiences, and monetization systems for media companies, consumer brands, and growth-stage businesses. The brand work spans positioning, framework, and go-to-market strategy, built to perform commercially, not just creatively. La Quercia: brand and DTC strategy contributing to an eight-figure exit. Invaio: a brand framework and video series supporting an $88M Series C. Bushnell: consumer research and media strategy for the relaunch of a $75M optics line. Fanatics and Gulfstream Studios among other recent and current partners.

His current production slate includes The Spread Sheet, a comedy series structured around prediction markets.

Awards: Emmy, Webby, and James Beard recognition. Tribeca, TIFF, HotDocs, and DOC NYC selections.

Engagements run from brand strategy and positioning through single-project development to full franchise build. Contact: rob@robsheard.com.