My approach centers around a proven tech stack and a strategic go-to-market plan, aiming to establish a brand identity and voice before bringing it to life for businesses of all sizes. I advocate for a launch and learn methodology, addressing challenges as we delve deeper into understanding what converts and identifying pain points in the omnichannel consumer journey.
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Cape Cod Candy
Platforms: Shopify, Klaviyo, Google Ads, Meta Business Suite
Services: Design, Photography, Copywriting, SEO, CDP setup
La Quercia
Platforms: Shopify, Klaviyo, Gorgias, Google Ads, Meta Business Suite, Yotpo, Rise.ai
Services: Design, Copywriting, SEO, CDP setup and ongoing campaigns
Zero Point Zero Production
Platform: Squarespace
Food Thinkers by Breville
Created as hub to help consumers inspire and elevate their cooking experience. It offered a collection of recipes, video journeys and tips and tricks from around the world, featuring dishes from both established and up-and-coming chefs. They could find helpful tips and tricks to improve your skills in the kitchen, and learn how to get the most out of your Breville appliances. With recipe videos and informative articles, FoodThinkers.com aimed to be a one-stop shop to eat better, cook better, and feel better.
Platform: Wordpress
Concept to Kitchen by Breville
In 2005, I led the team that built first direct to consumer e-commerce site in the housewares industry with the groundbreaking Concept to Kitchen platform which evolved from consumer research showing that potential buyers wanted to know one thing before making a purchase: What will it look like in my kitchen?.
The site was developed with three-step creative strategy for bringing the products to life. The first step walks users through the design and engineering process, explaining the thought behind each design innovation as well as calling out key features. Second, through interactive, live-action video, we simulate actual product usage scenarios. And last, we create an interactive kitchen counter top where users can place multiple products side-by-side, to scale, in a kitchen of their own design.
The site won numerous awards including The One Show Interactive Merit Award for Excellence in New Media Advertising, Art Directors Club Distinctive Merit Award, Webby Awards Official Honoree, District ADDY Awards Silver, Ad:Tech Awards Finalist, Ad:Tech Awards, People’s Choice Award Best Business-to-Consumer Marketing Website, One Show Awards Finalist, ADDY Gold Website Consumer Flash.
Platforms: Adobe Flash and Magento
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